Internationally acclaimed DJ/Producer, William Sami Etienne Grigahcine a.k.a. DJ SNAKE, launched his label ‘Premiere Classe Records’. Launched globally last year, the label's first release, 4B & TEEZ’s “Whistle” went on to become the most-played record at Ultra Music Festival, Miami. Since then label has been on a steady rise working with exciting producers from around the world.
 

Says, William (DJ Snake), “To launch my very own record label has always been a dream of mine. Here it is…‘Premiere Classe’. I wanted to first build a platform and then use it to shine a light on music/people that I believe in. This record label is for people across all corners of the world, to showcase all genres of music. I grew up influenced by different cultures, sounds, feelings, emotions and I want ‘Premiere Classe’ to be a representation of that."

​

The first release in India, curated by the label head DJ Snake himself, is an explosive compilation album titled Premiere Classe – The Beginning. The album portrays the wide range of genres represented by the label. From a heavy hitting ‘Burn’ by SAYMYNAME to groovy neo disco tune ‘Boss’ by Mercer, from Shanghai based pop and dance music prodigy Chace’s ‘Never’ to Plastic Toy’s & DJ Snake’s melodic chill ‘Try Me’, the label shows how to shine a light on music and people DJ Snake believes in.