The song’s craze in India is evident from the millions of views that videos uploaded are generating via the #TouchItChallenge across social video sharing apps. Top Indian influencers, celebrities and Bollywood personalities have taken up the challenge. Farah Khan, Shilpa Shetty, Malaika & Amrita Arora, Remo D’Souza, Natasa Stankovic, Gauahar Khan, Sophie Choudury, Urvashi Rautela are just a few names who have posted their videos dancing to the infectious song, who’s quirky hook line goes “shut up and bend over, let your backa do the talking over” .
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